text

Google has been with us since 1998 and continue to deliver on their original mission, to serve you the best possible results for whatever you’re searching for. They’ve blossomed into a massively profitable corporate giant, admired by many (including us) and hated by others. Such is their market dominance, they truly can make or break your business.

Over the last twelve months, Fresh Dimension Media have reviewed in excess of 150 SME Adwords Campaigns and it’s been eye opening to say the least! Google are legitimately making an astronomical amount of money out of “wasted clicks” and poorly client run campaigns. Could that be your business? Without exaggeration, one particular campaign reviewed wasted around 60% of its budget on irrelevant traffic that was unlikely to convert into business. Not slim, or maybe... No chance! In monetary terms, this equated to an annual loss of nearly £8,000.00.

The Google adwords interface allows businesses to set up their own campaigns relatively easily, but if this isn’t done without thorough keyword research, competitor analysis and by following good practise, you too could be wasting your budget. It’s easier than you think to throw away your money and decrease the chances of attracting the kind of enquiries and orders you’d like.

In reality, you have two choices. Spend the time and effort learning how to use Google software meticulously, or outsource your campaign management to an Adwords Agency. If you decide on the latter and choose your Adwords Agency wisely, you’ll save more in wasted click traffic than the fees you’ll be charged and you can expect to see a much higher ROI for your money.

Until the end of June 2011, we’re offering an impartial, FREE PPC Adwords Campaign Audit on your Adwords account. Even the tightest campaigns have room for improvement and whether you choose to use our services or not, we welcome the opportunity to show you how Fresh Dimension Media can help. To take advantage of this offer, just call our friendly advisors, free of charge, on 0800 999 3250.